Context Engineering Blog

Staring down a complex problem can feel like hitting a brick wall. The “How Might We” (HMW) method is a deceptively simple technique used by top innovators to turn frustrating challenges into a flood of creative opportunities. Instead of getting bogged down by what’s wrong, this method shifts your team’s mindset to what’s possible.

Companies that master structured ideation frameworks like HMW are 1.5 times more likely to see superior revenue growth than their peers. This isn’t just about brainstorming; it’s about systematically unlocking your team’s innovative potential.

Have you ever tackled the same business issue multiple times? The 5 Whys method offers a straightforward approach to root cause analysis, aiming to end this repetitive cycle. Instead of addressing surface-level symptoms, it encourages asking “Why?” repeatedly—usually five times—to identify the underlying problem that initiated the issue. For teams, this means moving from short-term solutions to lasting resolutions.

Why Quick Fixes in Business Problems Fail Over Time

We’ve all faced it. You spend hours resolving an issue, feel accomplished, and then a similar problem resurfaces weeks later. It’s exasperating, like being on a never-ending treadmill.