A Guide to Concept Development: From Idea to Blueprint
Turning a fleeting idea into a market-ready product is a high-stakes game. A staggering 72% of all new product launches fail to meet their revenue targets. The primary culprit? A weak or invalidated concept. Concept development is the strategic process of transforming that initial spark into a concrete, validated blueprint. It’s the architectural phase that ensures you’re building a solution for a real problem, for a specific audience, before you invest a single dollar in development.
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