Context Engineering Blog

Staring down a complex problem can feel like hitting a brick wall. The “How Might We” (HMW) method is a deceptively simple technique used by top innovators to turn frustrating challenges into a flood of creative opportunities. Instead of getting bogged down by what’s wrong, this method shifts your team’s mindset to what’s possible.

Companies that master structured ideation frameworks like HMW are 1.5 times more likely to see superior revenue growth than their peers. This isn’t just about brainstorming; it’s about systematically unlocking your team’s innovative potential.

Turning a fleeting idea into a market-ready product is a high-stakes game. A staggering 72% of all new product launches fail to meet their revenue targets. The primary culprit? A weak or invalidated concept. Concept development is the strategic process of transforming that initial spark into a concrete, validated blueprint. It’s the architectural phase that ensures you’re building a solution for a real problem, for a specific audience, before you invest a single dollar in development.