Context Engineering Blog

Did you know that of 108 new business launches, 86% were line extensions in crowded “red oceans,” yet they generated only 39% of the profits? Meanwhile, the 14% of launches that created new “blue oceans” of uncontested market space captured a staggering 61% of the profits. This isn’t just theory; it’s a proven path to growth.

Most businesses are trapped in a red ocean—a crowded market where companies fight over a shrinking pool of demand. They compete fiercely on price and features, turning the water red with the blood of their rivals. It’s a zero-sum game.

The Business Model Canvas is a strategic management tool that gives you a one-page, visual blueprint of your entire business. It slices a business into nine core building blocks, showing exactly how you create, deliver, and capture value.

A study by the Project Management Institute found that strategic alignment is the top driver of project success. Think of the Business Model Canvas as your ultimate cheat sheet for achieving that alignment.