Mastering the Value Proposition Canvas for Unbeatable Product-Market Fit
Launching a product to the sound of crickets is a founder’s worst nightmare. According to a 2023 Startup Genome report, over 90% of startups fail, with the leading cause being a lack of market need. The Value Proposition Canvas is a strategic tool designed to prevent this by systematically aligning your product with what customers actually want and are willing to pay for.
Think of it as the blueprint for product-market fit. It bridges the gap between your idea and a genuine market need, transforming assumptions into a data-backed strategy.
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