Blue Ocean Strategy: Your Guide to Uncontested Markets
Did you know that of 108 new business launches, 86% were line extensions in crowded “red oceans,” yet they generated only 39% of the profits? Meanwhile, the 14% of launches that created new “blue oceans” of uncontested market space captured a staggering 61% of the profits. This isn’t just theory; it’s a proven path to growth.
Most businesses are trapped in a red ocean—a crowded market where companies fight over a shrinking pool of demand. They compete fiercely on price and features, turning the water red with the blood of their rivals. It’s a zero-sum game.
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