Context Engineering Blog

Over 75% of venture-backed startups fail, and according to CB Insights, the #1 reason—cited in 35% of cases—is “no market need.” They built a solution for a problem that didn’t exist. The Lean Canvas framework is a strategic tool designed to prevent this exact scenario. It’s a one-page business plan that forces you to focus on the problem first, de-risking your idea before you invest significant time and money.

Why Your Big Idea Needs a Simple, Actionable Plan

The Mom Test validation isn’t about asking if people like your idea. It’s a battle-tested framework for discovering if your product is a must-have or a nice-to-have before you write a single line of code. Data shows that up to 42% of startups fail because they build something nobody wants. The Mom Test is your insurance policy against becoming one of them. It’s about getting past polite nods to find the cold, hard facts that prove your idea is a business, not just a hobby.