Context Engineering Blog

Did you know that an estimated 60% of new products are off the shelves within three years? Turning an idea into a successful product isn’t a single “eureka” moment; it’s a disciplined, evidence-based journey. The process boils down to three core phases: validating your concept to confirm a real market need, building a minimal version (an MVP) to get it into users’ hands quickly, and launching it to the world to gather feedback for continuous improvement. This structured approach is your best defense against building something nobody wants.

The Mom Test validation isn’t about asking if people like your idea. It’s a battle-tested framework for discovering if your product is a must-have or a nice-to-have before you write a single line of code. Data shows that up to 42% of startups fail because they build something nobody wants. The Mom Test is your insurance policy against becoming one of them. It’s about getting past polite nods to find the cold, hard facts that prove your idea is a business, not just a hobby.