Context Engineering Blog

It’s a tough statistic to swallow, but according to recent industry analysis, as many as 9 out of 10 startups fail. The core reason isn’t a lack of funding or a weak team—it’s that they build something nobody wants. The real trick isn’t just building a functional product; it’s building something the market is desperate for. This is exactly where the Product Market Fit Pyramid comes into play. Think of it less like a stuffy business school theory and more like a practical blueprint for taking the guesswork out of product development.