Context Engineering Blog

In a recent survey, over 50% of product managers cited “conflicting priorities” as their biggest challenge. If you’ve ever felt like your feature roadmap is decided by whoever talks the loudest, you’re not alone. The RICE prioritization framework is a simple, effective system designed to cut through the noise and end the circular debates. It gives you a clear, objective way to decide what to build next by scoring every idea against four key factors: Reach, Impact, Confidence, and Effort.