Context Engineering Blog

In product development, a staggering 72% of new features either fail to deliver value or go completely unused. An Opportunity Solution Tree (OST) is a visual framework designed to combat this waste. It forces product teams to connect every business goal to specific, validated customer needs before writing a single line of code.

This simple but powerful tool stops teams from jumping straight to building features. Instead, it creates a deliberate pause to explore the customer problems—the “opportunities”—that are preventing you from reaching your desired outcome.