Your Guide to the North Star Framework: A Proven Product Strategy Model
The North Star Framework is a powerful model that aligns entire organizations—from product and engineering to marketing and sales—around a single, critical metric. This metric, known as the North Star Metric (NSM), acts as a compass, ensuring every decision and action contributes directly to delivering core value to customers and driving sustainable, long-term growth.
This isn’t about chasing a dozen disconnected KPIs. It’s about trading a cluttered dashboard for one meaningful, outcome-driven goal. A study by Amplitude found that teams guided by a North Star Metric grow revenue 3.5 times faster than those without one.
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