A Guide to the Kano Model for Product Teams
Ever wonder why some product features are non-negotiable, while others are just nice to have, and a rare few completely blow you away? That’s the core question the Kano Model helps product teams answer.
Developed in the 1980s by Professor Noriaki Kano, this framework analyzes product features through the lens of customer emotion. It helps you understand that not all features are created equal; a study of over 45 Kano model applications found that companies using it boosted customer satisfaction by an average of 18% and cut development costs by 15% by avoiding features customers didn’t value.
Read more →